The World Is Here

The World Is Here

For one month, the world gathers around a game.

Different languages.

Different cultures.

Different histories.

Different flags.

Ninety minutes at a time.

The FIFA World Cup has a unique ability to bring people together. Families gather in living rooms. Friends crowd into bars and restaurants. Children pick favorite teams and players. Entire cities come alive with anticipation.

For many Americans, this summer will be their closest experience yet with the global culture of football.

And that is something worth celebrating.

The World Cup is more than a tournament. It is a reminder that sport can connect people across borders, backgrounds, and generations.

The matches will create unforgettable moments.

The goals will dominate headlines.

But some of the best memories will happen away from the stadiums—in homes, parks, watch parties, community centers, and conversations shared among people experiencing the tournament together.

Over the next month, we encourage everyone to enjoy the journey.

Watch a match you weren’t planning to watch.

Learn about a country you know little about.

Support a team you never expected to support.

Share the experience with family and friends.

The World Cup only comes around every four years.

And it may be a generation before it returns to our doorstep.

Embrace the moment.

Welcome to the World Cup.

— The Can We Kick It? Team